LINE FRIENDS have officially launched its global online store ‘LINE FRIENDS Collection’ in 17 countries worldwide.

‘LINE FRIENDS Collection’ is an online platform that first opened last year to sell official LINE FRIENDS merchandise to global customers through a series of eight hour limited flash sales. With more than 300,000 people visiting ‘LINE FRIENDS Collection’ during the first week of the opening, LINE FRIENDS decided to expand beyond the original flash sale-only offer and make ‘LINE FRIENDS Collection’ accessible at all times to better reach Millennials and Gen Z. The. Platform is available globally in regions, including the U.S., Canada, Australia, Japan, Singapore, Hong Kong, Taiwan, Thailand, the Philippines and Malaysia.

The store will feature more eight hour flash sales on limited-edition items two to four times a month. The first flash sale is a ‘LINE FRIENDS Collection’-exclusive BT21 Baby Big Head Cushion for eight hours. LINE FRIENDS will also be bringing promotions for those ready to go on a shopping spree for the holidays.

In addition, LINE FRIENDS is slated to embed an interactive section in December, allowing customers to watch entertaining content such aa video clips and illustrations shown on LINE FRIENDS’ official YouTube and Instagram accounts.