The International Licensing Industry Merchandiser’s Association and the NPD Group will host their quarterly Breakfast Series on Jun. 12 at Steelcase in New York City

The event, held for senior-level brand executives, combines the NPD Groups’ leadership with LIMAs strategic brand licensing knowledge. The series aims to inspire thought-provoking discussions about the industry.
“LIMA’s mission is to drive the growth and expansion of licensing around the world, which starts with top-notch educational and professional development opportunities for our licensing community and the business world at large,” says Maura Regan, executive vice president, LIMA. “We are proud to launch this engaging Executive Breakfast Series with The NPD Group and are confident it will provide keen insights and learnings to senior executives across a multitude of industries, while elevating licensing as a smart and profitable business strategy.”

The first session will cover the topic “The Megapower of Kid Fans” how today’s digital-savvy kids are upending the traditional model of content, and what it means for your licensing business.

NPD Entertainment’s Kristen McLean will explore how children are disrupting the traditional models of content distribution and discovery and share data from across the children’s industry on how licenses and brands are measuring up.

For more information about the event and to register visit: Licesning.org