LIMA Names Designated Charities

“Any product left over after the expiration of licensing agreements does not have to be destroyed.  It can have a second life helping people in need,” says Charles Riotto, president, LIMA. “We want to get the word out to our members about the benefits of donating this merchandise to people affected by natural disasters or those challenged by the daily disaster of poverty.”

K.I.D.S. and Fashion Delivers make it very easy for companies to contribute surplus product. K.I.D.S. handles donations for children, including apparel, hardlines, bedding and accessories, baby essentials, toys, and books, while Fashion Delivers handles donations for adults and home furnishings.

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"The potential of this simple contract amendment to help tens of thousands of people in need is truly staggering," says Chris DeMoulin, president, Advanstar Licensing.