LIMA Hosts How-To Webinars


The International Licensing Industry Merchandisers’ Association will host a trio of  webinar sessions later this month and in early November to help professionals navigate through critical business decisions in three distinct areas: social media and e-commerce, doing business in Southeast Asia and creating a licensing plan.

  • Oct. 30–Turning Social Media into E-Commerce with Maggie Plattner, vice president of licensing and e-commerce for Showtime Networks and CBS Consumer Products, and Joe McCaffrey, lead planner for social media at digital marketing agency Huge Inc.
  • Nov. 13–What You Need to Know About Southeast Asia with Neal Rudge, partner in Pacific Licensing Studio.
  • Nov. 20–How to Create A Licensing Plan with J.J. Ahearn of Licensing Street and Woody Browne of Building Q.

LIMA webinars take place from 12 to 1:30 p.m. EST and are free for all members ($200 per site for non-members.) For more information and to register, visit