LIMA to Host Trade Show How-To Webinar

The International Licensing Industry Merchandisers’ Association will host the webinar “How to Work a Trade Show” this Wednesday in advance of Licensing Expo 2014, which will take place from June 17-19 in Las Vegas, Nev.

LIMA U.K.’s managing director Kelvyn Gardner and Start Licensing’s Ian Downes will host the webinar which will cover how to attract traffic, the pros and cons of appointments versus walk-ins, how to pitch yourself, deals or discussions and post-show follow-ups.

The webinar is free for LIMA members. Click here to register.