The International Licensing Industry Merchandisers’ Association will host a duo of webinars this month to guide companies in building an effective social media presence and developing style guides.

On Feb. 12, Debbie Bookstaber, president of the marketing agency Element Associates, will offer tips and guidelines for creating an effective strategy for a property or product in the social media arena, in the webinar “Game-Planning a Social Media Strategy.”

On Feb. 26, Rob Striar, principal of M Style Marketing, will discuss the essential elements of constructing an effective style guide in “Building a Compelling Brand Guide.”

LIMA webinars take place at 12 p.m. EST and are free for all members or $200 for non-members. Click here for more information and to register.