Retailers, licensors, licensees and trade suppliers joined forces to form more than 30 teams that participated in the annual treasure hunt, which involved a race around central London, answering questions and participating in pre-set tasks. Start Licensing won this year’s competition.
Furthermore, the event was co-hosted by Ashley Holman from Nickelodeon and Hannah Mungo from eOne and was sponsored by Brand Licensing Europe, with the maps sponsored by A-Z.
Other sponsors included Gosh Designs, Licensing Source Books, Rainbow Productions, Start Licensing and TDP Textiles.
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