Licensors Lead List of Respected Brands


PepsiCo, Coca-Cola, Harley-Davidson and Hershey’s are just some of the top licensors that are listed among this year’s top 10 most respected corporate brands in a new report from brand consultancy CoreBrand.

According to the company’s analysis, which is based on rankings of each brand’s familiarity with consumers and their favorability, the top 10 most respected brands are:


1. PepsiCo and Coca-Cola (tied)

3. Hershey's

4. Harley-Davidson

5. Bayer

6. Johnson & Johnson

7. Kellogg's

8. Campbell's Soup Company

9. Colgate-Palmolive

10. Estee Lauder