Four branding veterans have joined forces to launch the new global brand management and development consortium–Prominent Brand + Talent–and formed a strategic alliance with fellow LA-based firm Epic Rights.

The new agency is headed up by talent and licensing executive Daniel J. Levin; global brand strategist and talent manager Michael Catalano; business development and consumer marketing expert Paul Flett; and entertainment entrepreneur Andrew Greenberg. Katey Gabrielson also joins the leadership team as executive vice president.

Headquartered in Los Angeles and with offices opening in New York City, Minneapolis, London, Milan and Hong Kong, Prominent Brand + Talent offers a unique blend of services designed to build brand awareness, enhance client reputations and increase client value by connecting marketing and capital partners in innovative and lucrative ways.

“Each of us has distinct areas of expertise within the overarching brand marketing, strategic licensing, talent management and media business development arenas,” says Catalano. “By combining our collective knowledge, experience, relationships and resources, as well as our superior attention to detail, we are able to provide an extremely personalized and unique blend of brand services that are not available from any one entity. Our combined experience has delivered several billion dollars of added value to our previous clients and we are excited to join forces and to offer our collective expertise to our new and existing partners.”

In its first major announcement, Prominent Brand + Talent’s has formed a strategic partnership with Epic Rights that will see Prominent handle Epic Rights' brand extension program for certain brand and lifestyle clients. Prominent will also be responsible for developing and co-managing Epic Rights' other non-music brands.

“We’re very excited about our collaboration with Prominent Brand + Talent which will deliver a strong and complementary suite of services to our client roster,” says Dell Furano, founder and chief executive officer, Epic Rights.