April 6, 2018
The seminar, "Licensing 101: Understanding the Basics of Brand Licensing," will be presented by Tony Lisanti, editor-in-chief of
License! Global
magazine; Jessica Blue, vice president of Licensing Expo; and James Slifer, senior vice president of business development at licensing agency the Joester Loria Group.
With consumers more brand conscious than ever before, Lisanti, Blue and Slifer will give an overview of how licensing works and offer business models that can be implemented with case studies from the housewares category.
This event will take place Saturday at 12:15 p.m. CST at the Inventors Revue in the North Building on the exhibit floor.
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