by B2B company DOMO, more than 2.5 quintillion bytes of data are created every single day. Considering the numbers, what should modern businesses in the licensing industry do with all of that data? How are today’s licensees and licensors supposed to leverage those insights to turn them into real-world strategies.
To answer that question and more, Licensing Leadership Summit will host an informative session on how data can be utilized to improve the licensing business as a whole. The session, “Information is Power; Using Data to Enhance Your Business,” will be hosted byMarty Malysz
, president, Dependable Solutions. He will be joined by a panel of seasoned industry experts as they discuss the importance and impact of data on their respective businesses. The informative discussion is being offered as an effective introduction to data’s role in licensing for agents, brand owners or licensees. Attendees can expect to hear relevant perspectives on the evolution of data needs and demands in the marketplace.
Malyszcomes to the Licensing Leadership Summit
having built Dependable Solutions’ web-based solutions to trademark licensors, agents and licensees in the consumer product, sports, entertainment, corporate and apparel industries. Over the past 29 years, he has successfully sold and managed 500 licensors, agents and licensees’ systems. Along with his work at Dependable Solutions, Malysz is a former Licensing International Board member and speaks at industry forums on the benefits and issues involved in licensing back-office systems.
Information is Power; Using Data to Enhance Your Business
Join Malysz and his expert panel for "Information is Power; Using Data to Enhance Your Business” at this year'sLicensing Leadership Summit
, taking place March 16-17 at theNew York Hilton Midtown
in New York, NY. The session will highlight the valuable insights that can be gleaned from various data and the impactful way companies are using data to drive new licensing initiatives.
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