Licensing Leadership Summit: The Untapped Power of Data in Licensing

Marty Malysz of Dependable Solutions will lead an expert panel discussion about the role data plays in licensing at this year’s Licensing Leadership Summit.
License Global

February 12, 2020

Marty Malysz 1 (1).png

Consumers and companies are creating more data than ever before. According to a

2018 study

by B2B company DOMO, more than 2.5 quintillion bytes of data are created every single day. Considering the numbers, what should modern businesses in the licensing industry do with all of that data? How are today’s licensees and licensors supposed to leverage those insights to turn them into real-world strategies.

To answer that question and more, Licensing Leadership Summit will host an informative session on how data can be utilized to improve the licensing business as a whole. The session, “Information is Power; Using Data to Enhance Your Business,” will be hosted by

Marty Malysz

, president, Dependable Solutions. He will be joined by a panel of seasoned industry experts as they discuss the importance and impact of data on their respective businesses. The informative discussion is being offered as an effective introduction to data’s role in licensing for agents, brand owners or licensees. Attendees can expect to hear relevant perspectives on the evolution of data needs and demands in the marketplace.

Malysz

comes to the 

Licensing Leadership Summit

 having built Dependable Solutions’ web-based solutions to trademark licensors, agents and licensees in the consumer product, sports, entertainment, corporate and apparel industries. Over the past 29 years, he has successfully sold and managed 500 licensors, agents and licensees’ systems. Along with his work at Dependable Solutions, Malysz is a former Licensing International Board member and speaks at industry forums on the benefits and issues involved in licensing back-office systems. 

Information is Power; Using Data to Enhance Your Business 

Join Malysz and his expert panel for "Information is Power; Using Data to Enhance Your Business” at this year's 

Licensing Leadership Summit

, taking place March 16-17 at the 

New York Hilton Midtown

 in New York, NY. The session will highlight the valuable insights that can be gleaned from various data and the impactful way companies are using data to drive new licensing initiatives.

Hear from the Licensing Industry’s Leading Voices

Register today

 for the Licensing Leadership Summit to hear thought leaders such as:

    • John Kennard

      , strategic partnerships, Google Shopping;

      • Veronica Hart

        , executive vice president, global franchise management, CBS consumer products, ViacomCBS Consumer Products;

        • And many more!

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