Licensing Leadership Summit: How Streaming Content Is Shaping the Entertainment Industry

Juli Lennett of The NPD Group details how new technology and brands are reshaping the way licensors and retailers do business.
License Global

January 29, 2020

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Consumers are spending more time than ever before consuming entertainment content. According to The 

NPD

Group, U.S. consumers spend an average of 70 hours per week on various forms of entertainment. The rise in consumed content has also been coupled with a drastic shift in the way people engage with entertainment.

In just the past few years, the entertainment landscape has evolved rapidly as more and more hours are spent watching content of all forms. Brands such as

Disney

 and 

NBCUniversal

 are joining the streaming content landscape, and technology, such as virtual reality, is continuing to develop.

To better understand this continually evolving space and its effect on licensing, Juli Lennett, vice president, industry advisor, toys, The NPD Group, will deliver a keynote speaking session at this year's 

Licensing Leadership Summit

.

Lennett joins the Licensing Leadership Summit roster with years of experience in the kids' entertainment industry. As NPD's U.S. Toys industry spokesperson, she works

directly with manufacturers and retailers to provide industry insights into key trends that could have a significant impact on their business. Before her work at NPD, Lennett spent eight years with various leaders in the kids' entertainment industry, including Scholastic, where she was director of marketing and sales for the company’s edutainment software group.

Content: The Next Big Global Disruptor

Join Lennett's keynote session, "Content: The Next Big Global Disrupter," at this year's 

Licensing Leadership Summit

taking place March 16–17 at the 

New York Hilton Midtown

 in New York, NY.

 

In the session, Lennett will offer insight into what it means for consumers to have access to so much content, how companies can best manage content and ways brands can capitalize on content in both retail and licensing.

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