Experiential retail is providing a valuable boost to retailers in recent years. As retailers such as Forever 21 and Macy’s struggle to find their footing, retail activations are offering a useful new way to bring consumers back into brick-and-mortar stores.
According to a 2018 Event Marketer report, 85 percent of consumers are more likely to purchase a product or service after attending a live marketing event. The strong connection between real-world sales and brand activations provides a valuable avenue for companies looking to strengthen brand equity through activations.
To highlight the impact of experiential retail and provide real use case studies to highlight robust strategies, BrandTrends is hosting a 40-minute Brand and Retail Activation Conference at this year’s Licensing Leadership Summit.
The session, “From Brand Activation to Retail Activation… How Can Licensing Drive Sales?” will include speaker Philippe Guinaudeau, chief executive officer, Kidz Global. Guinaudeau will detail how successful brands understand how to leverage brand activation and retail activation to create powerful connections that generate long term value. His discussion will showcase how activations can play a vital role in connecting brands with distracted consumers and provide retailers a strategy to stand out in a crowded marketplace.
Guinaudeau is a senior consultant with 27 years of experience in marketing research. As chief executive officer of Kidz Global, he has developed a unique global analytical perspective on the modern market. Before joining Kidz Global, Guinaudeau was a director of The NPD Group. His career has given him extensive experience in the toys and games, and licensing and entertainment industries.
From Brand Activation to Retail Activation… How Can Licensing Drive Sales?
Join Guinaudeau for "From Brand Activation to Retail Activation… How Can Licensing Drive Sales?” at this year's Licensing Leadership Summit, taking place March 16-17 at the New York Hilton Midtown in New York, NY. The session will highlight how brand and retail activations can be used to deliver buzz, engage consumer experience and increase product sales.
Hear from the Licensing Industry’s Leading Voices
Register today for the Licensing Leadership Summit to hear thought leaders such as:
- Gene Simmons;
- John Kennard, strategic partnerships, Google Shopping;
- Veronica Hart, executive vice president, global franchise management, CBS consumer products, ViacomCBS Consumer Products;
- And many more!