Recent examples of licensed experiences include a"Breaking Bad" restaurant
and a "Saved by the Bell" themed dining experience. To examine why consumers are flocking to these themed eateries and why they've become a novel way to extend a classic brand, the Global Licensing Group will be hosting a session on the trend at this year'sLicensing Leadership Summit
The session will delve into how companies are extending their brand through licensed dining experiences and restaurant pop-ups. It will include recent category trends, the importance of social media in the space, and recent successful case studies.
The panel will be led by Veronica Hart, executive vice president, global franchise management, CBS Consumer Products, ViacomCBS Consumer Products and Derek Berry,an innovator in the pop-up restaurant space. Both thought leaders will be sharing their experiences in the licensed dining space and highlight the best approaches brands can take to get the most out of these opportunities.
Feeding the Fans: Elevating IP Through Branded Dining Experiences and More
Join the panelists for the session "Feeding the Fans: Elevating IP Through Branded Dining Experiences and More" at this year's Licensing Leadership Summit, taking place March 16-17 at the New York Hilton Midtown in New York, NY.
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