The power of influencers shouldn’t be underestimated. The reach and brand equity of digital media’s top streamers and personalities are responsible for billions of dollars in earnings. According to a report from Influencer Marketing Hub, influencer marketing campaigns can earn businesses up to $18 of earned media value for every dollar spent. That type of value is driving companies to spend a lot of marketing dollars on influencers. Business Insider Intelligence recently reported that the influencer marketing industry would be worth up to $15 billion by 2022.
Yet, for many in the licensing field, the value of influencers is still unclear. How can licensees leverage influencer brands to their fullest potential? And what types of programs are available in the space for influencer licensors? To shed light on the role influencers play in licensing, Stone Newman, chief revenue officer, Pocket.watch, and Shion Kaji, president, Sunlight Entertainment, will take the stage at this year’s Licensing Leadership Summit.
Newman and Kaji will discuss their experience developing the licensing campaign for Ryan Kaji of Ryan’s World. They will discuss how Pocket.watch and Sunlight Entertainment have worked together to leverage the star power behind Ryan’s World to create a sustainable program for the brand that has found success across verticals.
The duo joins the Licensing Leadership Summit schedule, having built a licensing program for Ryan’s World that extends to toys, video games, health and apparel. Newman leads Pocket.watch’s work with influencers such as Ryan of Ryan’s World, CaptainSparklez, EvanTubeHD, JillianTubeHD and HobbyKidsTV. Kaji is the father of Ryan Kaji from Ryan’s World and a successful business owner at Sunlight Entertainment. Through his company, he has developed a collection of YouTube channels that has quickly amassed more than 31 million subscribers.
Influencers: Are They Delivering on their Brand Promise?
Join Newman and Kaji for their session, "Influencers: Are They Delivering on their Brand Promise?" at this year's Licensing Leadership Summit, taking place March 16–17 at the New York Hilton Midtown in New York, NY.
Hear from the Licensing Industry’s Leading Voices
Register today for the Licensing Leadership Summit to hear thought leaders such as:
- Gene Simmons;
- John Kennard, strategic partnerships, Google Shopping;
- Veronica Hart, executive vice president, global franchise management, CBS consumer products, ViacomCBS Consumer Products;
- And many more!