Multi-hyphenate entertainer and entrepreneur Gene Simmons has been tantalizing and titillating fans for more than four decades.

Simmons is the co-founder of KISS, America's No. 1 Gold Record award-winning group of all time. He is the brains behind the merchandise powerhouse that has driven more than $1 billion in retail sales of licensed consumer products for brands ranging from Gene Simmons Family Jewels to Rock & Brews, Erebus Pictures, Simmons Records, LA KISS and more. Simmons has also engineered collaborations with best-in-class partners such as Archie Comics, Coca-Cola, Hello Kitty, Visa, USPS, Indy Car Series and more.

At this year's Licensing Leadership Summit, he will speak candidly about the launch of his newest branding empire and the secrets to leveraging a brand when you're a star. Join him for the session "Gene Simmons: Creating a Brand" at this year's event, taking place March 16-17 at the New York Hilton Midtown in New York, NY. 

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