Simmons is the co-founder of KISS, America's No. 1 Gold Record award-winning group of all time. He is the brains behind the merchandise powerhouse that has driven more than $1 billion in retail sales of licensed consumer products for brands ranging from Gene Simmons Family Jewels to Rock & Brews, Erebus Pictures, Simmons Records, LA KISS and more. Simmons has also engineered collaborations with best-in-class partners such as Archie Comics, Coca-Cola, Hello Kitty, Visa, USPS, Indy Car Series and more.
At this year's
, he will speak candidly about the launch of his newest branding empire and the secrets to leveraging a brand when you're a star. Join him for the session "Gene Simmons: Creating a Brand" at this year's event, taking place March 16-17 at the New York Hilton Midtown in New York, NY.
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