Licensing Leadership Summit: The Biggest Trends Reshaping Licensing

TrendWatching’s Maxwell Luthy will uncover the biggest trends to prepare for in the new decade at this year’s Licensing Leadership Summit.
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License Global

February 19, 2020

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Retail and licensing have changed rapidly in just the past five years. With industry heavyweights going bankrupt and retail activations becoming the new normal, the sheer amount of changes may seem daunting to even the most seasoned professionals.

To make sense of all the evolutions in business, Maxwell Luthy, director, trends and insights, TrendWatching, will lead a session at this year’s Licensing Leadership Summit. Luthy will highlight four of the key trends reshaping the consumer landscape in 2020 and the new decade. From emerging opportunities within wellness to the radical new strategies unlocked by esports and the real-time personalization of physical products, Luthy will examine how these trends are vital to ensuring companies can keep pace with today’s rapid changes.

Luthy joins the 

Licensing Leadership Summit

 agenda as a celebrated thought leader and public speaker. He has moderated workshops for The North Face, Samsung, the Dubai government and 3M. Luthy has also compiled bespoke

research for clients including Walt Disney Imagineering, American Express, McDonald’s, Spotify and Intel.

The New Streaming Giants: The Future of SVOD 

Join Luthy for "Find Opportunity in the Overwhelm: Key Trends in Consumerism" at this year's Licensing Leadership Summit, taking place March 16-17 at the New York Hilton Midtown in New York, NY. The session will highlight the biggest licensing and retail trends to prepare for in the next decade.

Hear from the Licensing Industry's Leading Voices.

Register today

 for the Licensing Leadership Summit to hear thought leaders such as:

    • John Kennard

      , strategic partnerships, Google Shopping;

      • Veronica Hart

        , executive vice president, global franchise management, CBS consumer products, ViacomCBS Consumer Products;

        • And many more!

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