Licensing International Excellence Awards Winners Unveiled

The event was held at Hyper X Arena at the Luxor, Las Vegas, on the eve of Licensing Expo 2023.
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License Global

June 13, 2023

Licensing International Awards 2023
Licensing International Awards 2023License Global

The winners of the 2023 Licensing International Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing industry. 

The 30 award winners were selected from 201 finalists. More than 850 submissions were received, narrowed down by an expert global judging panel and voted on by members of the licensing industry at large. 

This year’s Excellence Awards were hosted by George Leon, founder, chief executive officer, Cakewalk Entertainment, and Maca Rotter, president, chief executive officer, La Panadería. Alifish, Jazwares, Spaceport and Spirit presented the awards.  

The Excellence Awards honor innovation and creativity in the licensing community. They spotlight the power of brands to connect with consumers and further a company’s goals, celebrate how licensees develop and bring those products to market and applaud how retailers highlight licenses on their shelves. 

This year’s Excellence

Awards featured several new categories to reflect better the constantly evolving nature of the global brand licensing business. New categories included the Most Impactful Service Provider, awarded to Octane5, and Best Sustainability Initiative, taken home by Goodyear Brake Calipers – FDP Brakes by IMG. 

“The Licensing International Excellence Awards are a testament to the power of brands and their ability to inspire products and programs with lasting appeal,” says Maura Regan, president, Licensing International. “It was incredible to gather together with the global brand licensing community to celebrate the industry’s incredible innovation.”

Here are the 2023 Licensing International Excellence Awards winners: 


Apparel, Footwear and Accessories for Corporate Brands

adidas AG – adidas Original Superstar LEGO Shoes 

Apparel, Footwear and Accessories for Entertainment Brands

– UGG – UGG “Sesame Street” Collection

Appliances, Housewares and Electronics for Corporate Brands

– Smeg – Coca-Cola Refrigerator 

Appliances, Housewares and Electronics for Entertainment Brands

– Dalstrong – “Call of Duty” Performance Culinary Collection 

Digital: Apps, Software, Video Games and NFTs

– Funko – Funko Digital Pop! NFT with Kellogg’s by The Joester Loria Group 

Food or Beverage for Corporate Brands

Mentos/Perfetti Van Melle – Mentos with Fanta 

Food or Beverage for Entertainment Brands

Hello Fresh – Buddy the Elf Spaghetti Meal Kit

Health and Beauty Aids

– SheGlam – Willy Wonka Collection

Home Décor

– Jay Franco and Sons – Hasbro Board Game Blanket 

Publishing, Social Expression, Back-to-School

– Chronicle Books – LEGO in Focus 

Toys, Games, Novelties, Role Play (ages 0-8)

– Jakks Pacific –

Mario Kart Ride-on Racer 

Toys, Games, Novelties, Role Play (ages 8+)

– The LEGO Group – LEGO Ideas “The Starry Night” with MoMA 


Art, Design, Museum

– Van Gogh Museum Amsterdam 

Celebrity, Influencer, Fashion

– Dolly Parton – Speckled Bird by IMG 


– Kodak – Eastman Kodak Company 

Digitally Native, Gaming, NFT

– “Minecraft” – |

Microsoft by CAA Brand Management 

Entertainment Animated

– “Naruto” Shueisha, TV Tokyo,

VIZ Media 

Entertainment Live-Action

– “Stranger Things” Netflix 

Food, Beverage, Restaurant

– Coca-Cola – The Coca-Cola Company 

Publishing, Stationery, Social Expression

– Crayola 

Sports, Esports, Collegiate

– NFL Players Association 


– Squishmallows – Jazwares 


Best Experiential or Location-Based Initiative

– “Harry Potter:

A Forbidden Forest Experience” – Ravenswood Experiences 

Best Collaboration: Fashion, Footwear and Accessories

Burberry x “Minecraft” by CAA Brand Management 

Best Collaboration: HBA, Food & Beverage, Other

Starbucks x “Emily in Paris” 

Best Licensed Promotion

Tiffany & Co. x Andy Warhol Holiday 2022 

Best Retailer: Corporate, Lifestyle, Fashion, Sports

Vans x Crayola 

Best Retailer: Entertainment, Character

– Bloomingdale’s x “Bridgerton” 

Best Sustainability Initiative

– Goodyear Brake Calipers –

FDP Brakes by IMG 

Most Impactful Service Provider

– Octane5

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