Licensing International found that the vertical earned $280.3 billion in 2018, compared to $271.6 billion in 2017. The study reported that the entertainment/character sector was the largest in 2018, accounting for more than 43 percent of the total global licensing market. Corporate brands also had a strong showing last year, with the highest growth rate out of the Top 4 sectors.
“The 2019 Global Licensing Study drives home the fact that licensing continues to be a vital part of the consumer marketplace, and a versatile tool for brand owners and licensees to creatively build their businesses,” says Maura J. Regan, president, Licensing International, via an introductory message to the report. “This year’s results highlight the licensing industry’s wide reach, value and potential in both developed and growth markets. It’s an
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