The Licensing Horizons conference, co-organized by BrandTrends Group and Markettcom, launched as the first event of its kind in the Middle East and Africa region on March 17 in Dubai. The conference offered insights and strategies to succeed in the rapidly growing licensing industry in the region. 

“Licensing Horizons was a groundbreaking event for the region, and we are thrilled with its success,” says Philippe Guinaudeau, chief executive officer, BrandTrends Group. “The Middle East and Africa region is a rapidly growing market for licensing, and the knowledge and strategies shared at this conference will undoubtedly help attendees succeed in this dynamic market.” 

The conference was inaugurated by Maura Regan, president, Licensing International, via a recorded video, who expressed her belief in the development of licensing in MENA and wished the conference success. Industry experts led engaging discussions and informative presentations, providing attendees with unique and valuable insights. 

Rani Rikabi Sukkari, director, marketing, MBC Group, was a panelist at the event and emphasized the importance of collaboration and networking in the industry. He also highlighted the opportunity to connect with fellow professionals at the conference and exchange valuable insights.  

Rami Selo, chief operating officer, Sedar Global, was among the attendees and shared his excitement about the discussions and inspiring presentations. He spoke about the conference's ability to motivate him to explore new opportunities for growth and success for the company.  

“Events like Licensing Horizons are critical for professionals to stay up-to-date with the latest trends and strategies in the constantly evolving licensing industry,” says Amer Bitar, chief executive officer, Markettcom. “We are proud to have co-organized this event and look forward to hosting more events in the future.”