Licensing Expo to Host Heritage Webinar

Licensing Expo will host a free educational session today on the licensing of heritage and non-profit brands.

April 6, 2018

Licensing Expo to Host Heritage Webinar

Licensing Expo is hosting a free educational webinar today at 8:30 a.m. PST explaining the benefits of licensing for heritage and non-profit brands.

Jessica Blue, vice president of Licensing Expo, and Sarala Govindan, sales director of the non-profit category for the trade show will host a 50-minute presentation titled "Licensing & Brand Extension in the Heritage & Non-Profit Sector," which will be followed by a 10-minute Q&A.

Participants will learn how international museums, charities and heritage companies have increased revenues through brand extension, get a better understanding of who attends Licensing Expo and what they are looking for in a brand partner and find out about Licensing Expo’s plans for a non-profit/heritage show floor destination area in 2016.

Licensing Expo is part of the UMB Advanstar Licensing group.

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