Licensing Exec Opens New Agency

Armitage-Bristow founded Dimensional Branding with Larry Seidman in 2000 and served as vice president of licensing at the agency until December, when she left to launch this new venture.

Brand Brilliant Consulting helps brand owners, start-ups and established businesses build a strong brand presence through consistent brand messaging and compelling brand positioning.

The firm will also help companies build brand extension strategies that support business development and manage strategic licensing programs.

More details on the new company can be found at BrandBrilliantConsulting.com.