For the first time, there will be no cost to attend the event.
The U.K. Licensing Essentials Course is a one-stop-shop for all aspects of brand licensing. The event is targeted to all brand licensing professionals with a focus on retail executives and other professionals looking to break into or expand their profile in this$293 billion industry.
The program will take place over two, half days from 13:30 – 16:00 GMT. It will feature both live and pre-recorded sessions broken up by a series of networking activities, including virtual roundtables and a happy hour at the “Virtual Licensing Bar.”
Sessions will cover best practices, basic licensing know-how and new industry standards in light of recent global events. Among the topics to be covered are:
- “It All Starts Here: How IP Comes to Life” – a deep dive into the path new IP follows to make it to store shelves
- “Reality Check: License Agreements for Non-Lawyers”
- “Who’s Shopping? A Profile of the Children’s Market”
- “The New Normal for Licensing” – a look at how COVID-19 has impacted licensing and how to take advantage of new opportunities
Confirmed speakers include Susan Bolsover, Penguin Ventures (part of Penguin Random House);
“The decision to host Licensing Essentials Course online this year has allowed us to open it to a global audience, but also make it free to attend for the first time,” says Maura Regan, president, Licensing International. “This event is a must-attend for anyone looking to expand their understanding of the brand licensing industry, especially retail executives who may be exploring new ways to adapt or enhance their business models in light of the disruption we’re currently seeing.”
The U.K. Licensing Essentials Course continues Licensing Internationals educational initiatives. The group recently wrapped up itsLicensing University sessions
at Licensing Week Virtual.
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