Licensee Consolidation Continues



Rubie’s, Bioworld are the latest licensees to announce acquisitions and integrations.

NORTH AMERICA- Rubie’s Costume Company has become the latest licensee to announce a major acquisition, with the news that it has bought Wisconsin-based costume manufacturer BuySeasons.

The acquisition comes amid a spat of similar consolidations among licensees including Funko’s purchase of accessories company Loungefly and the merger between Fashion U.K. and Global Licensing.

Almost across the board, the companies involved in these various deals have cited the chance to increase manufacturing reach and efficiency as the key driver behind the moves.

In similar news, Bioworld Merchandising announced that it has finished its integration of BWI Merchandising and re-branded the newly combined company as Bioworld International. Bioworld expects the integration to vastly improve its global design and distribution capabilities, as well increase speed to market.

For its part, Rubie’s says that the acquisition of BuySeasons will give the costume company access to more efficient fulfillment operations, and BuySeason sees similar advantages in combining forces, citing the chance to “enhance our worldwide sourcing abilities.”

"I am very excited with the thought of joining together two of the leading companies in the Halloween and party industry,” says Giuseppe Soccodato, global chief financial officer, Rubie's. “This is sure to expand the range and variety of products available in the market while providing a best in class delivery system to the consumer."