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License Connection to Rep The Gruffalo

Magic Light Pictures has chosen License Connection to represent The Gruffalo in the Benelux region.

As part of the deal, License Connection will represent the brand across a wide range of categories and identify potential partnerships in Benelux. The agency will also manage partnerships for the brand’s 20th anniversary this year.

The Gruffalo is a European brand, and following really strong growth in Germany, we are very happy to have appointed License Connection to continue widening the reach for the brand in the Benelux region,” says Daryl Shute, brand director, Magic Light Pictures. “We are excited to bring the brand to new families and look forward to developing this partnership.”

In honor of the 20th anniversary of The Gruffalo, Magic Light Pictures has developed a variety of partnership initiatives around the globe. The brand most recently partnered for an augmented reality app launch in Australia’s National Trust Currumbin Wildlife Sanctuary.

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