License Connection will represent Chefclub on consumer products and brand promotions in the Benelux. They will develop and manage new partnerships for Chefclub in the territory.
“We are really excited about this relationship with Chefclub,” says Daphne Kellerman, owner, License Connection. “We love the brand and look forward to creating profitable licensing programs in the Benelux. Home cooking is becoming a hot topic in Benelux. We want to expand this social brand with new products to kids and families throughout the region so kids can experience their cooking and creativity and have fun in the kitchen.”
“With more than 6.5 million unique viewers in Benelux and our recent entry in Snapchat Discover in the Netherlands, we believe that it is the right moment for us to expand our licensing activities in the territory,” says Marie-Laure Marchand, senior vice president, global consumer products and business development, Chefclub. “Daphne captured the essence of Chefclub and I trust that License Connection will be able to develop many interesting opportunities in Benelux.”