Keynotes and panels with some of the industry's established thought leaders were coupled with a fully online version ofLicensing University
. From spotlights onpost-pandemic business trends
to understanding the importance ofpurpose-driven brands
, the slate of panels for the week highlighted why learning is a vital piece in understanding how to move forward.
"I think everybody in this age of social media has been learning along the way about how to be a little more agile and react to what's happening in the world," says Marty Brochstein, senior vice president, industry relations and information, Licensing International, when discussing Licensing University. "Now the onset of the pandemic, and what it's done to the retail marketplace, has probably forced people to even move that education up in terms of their own professional training."
"I think that what we're able to do by putting these sessions together virtually is have access to a larger pool of speakers," says Brochstein. People aren't limited as much by their schedules. "Everybody is rushing around and everybody's scheduled to the hilt during the physical show. But now we're able to take advantage of the extra time afforded by putting this together on a virtual basis and gain access to some people, we wouldn't have been able to get together at one time."
In terms of Licensing University, and the other panels at Licensing University, many of the sessions shined a light on the trends at the top of everyone's mind – COVID-19. Sessions ranged from"The Day After COVID-19: Consumer and Marketing Trends"
to"Stop Living in a Silo: Why Everyone Needs an E-Comm Strategy,"
panels aimed to provide tangible insight for companies looking navigate this unprecedented times.
"We were able to really think about some of the issues related to the pandemic and how it's affecting how you plan a marketing plan for the rest of this year and into next year when you're uncertain as to what the consumer landscape is going to be like," says Brochstein.
If you missed any of the panels or Licensing University sessions, be sure to watch them on-demand byregistering for Licensing Week Virtual
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