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Laughing Cow Appoints U.K. Agent

Laughing Cow Appoints U.K. Agent
Fromageries Bel has tapped Pink Key Licensing with developing a U.K. licensing program for The Laughing Cow brand.

Pink Key will work with the French cheese maker to find licensing deals in the gifting, lunchware, kitchenware and apparel categories. Laughing Cow will join other food brands in the Pink Key portfolio such as Pringles and Slush Puppie.

“We were looking for more brands to expand our portfolio, but they needed to be brands that anyone would associate with what we are known for,” says Richard Pink, MD, Pink Key Licensing. “The Laughing Cow could not be a better fit for us. It’s a distinctive food brand with a rich heritage, and it feels like it belongs with us.”

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