Knockout Takes on Two New Clients

Designer Tanya Whelan and Rita’s Italian Ice have both appointed Knockout Licensing to bring their brands to a wide range of new products.

April 6, 2018

Knockout Takes on Two New Clients

Licensing agency to represent fabric designer Tanya Whelan and Rita’s Italian Ice.

Designer Tanya Whelan and Rita’s Italian Ice have both appointed Knockout Licensing to bring their brands to a wide range of new products.

Knockout will now launch and manage a licensing program to leverage the equity of the Rita’s Italian Ice brand across a wide range of products.

“Rita’s is not only known for its ‘cool treats,’ including its famous Italian Ice and Frozen Custard, but also for its commitment to serving up a dose of happiness to each and every one of its guests,” says Robin Seward, senior vice president and chief marketing officer, Rita's Italian Ice. “We’re thrilled to be working with Knockout to expand Rita’s offerings to licensed products to help further the reach of Rita’s beloved brand.”

Knockout is seeking licensing partners for Rita’s in product categories including candy and confections, beverages, home furnishings, apparel and more.

For Whelan, Knockout plans to develop a licensing program to will extend the designer’s fabrics into new categories with an emphasis on

home décor. Approximately 400 designs are now available for licensing from Whelan’s 20 fabric collections.

“As soon as I saw Tanya’s designs, my mind raced with all of the product possibilities that her work really lends itself to,” says Tamra Knepfer, president, Knockout Licensing. “Her popular floral designs are simply beautiful and their soft simplicity with bolder colors are unlike anything else currently in the marketplace.  One look at the breadth and beauty of her designs and it’s clear as to why these have proven successful at retail. Knowing that these designs are already bestsellers in fabrics, makes the potential of expending them into a wide array of product categories very exciting indeed.”

Knockout is seeking licensing partners across all applicable product categories including home furnishing, home décor, housewares and more.

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