New department will seek sponsorships, licensing deals and brand services for its roster of artists, which includes Anthrax, Buckcherry, Hoobastank and more.

Talent agency The Kirby Organization has launched a new licensing, endorsement and sponsorship division. The agency has also tapped Terri DiPaolo to head the new department.

The company’s new branch will work to increase tour and event sponsorships, create growth for clients via licensing deals and offer brand services to off-roster artists that seek a presence in the retail and online space. TKO’s current client roster includes music artists Anthrax, Sevendust, Buckcherry, Blue ?yster Cult, Bachman & Turner, Burton Cummings, Hank 3, Billy Squier, Hoobastank, Fuel, Drowning Pool, Tom Keifer, Stephen Pearcy and Lita Ford, among others.

"In the ever-growing and ever-changing mu­­­sic industry, we are constantly looking for ways to help our artists grow and prosper," says Andrew Goodfriend, president, TKO. "We are excited to offer clients this opportunity to diversify their business opportunities, and Terri is the perfect person for this position."

Meanwhile, DiPaolo joins the division from Boat Rocker Brands, a division of Boat Rocker Media, where she served as president. Before that, she was general counsel and chief operating officer at Authentic Brands and was general counsel for the estate of Bob Marley.

"We are excited to welcome Terri to the TKO family," says Mike Monterulo, chief executive officer, TKO. "She brings with her a wealth of knowledge and experience in licensing, endorsements, sponsorships and social media which will benefit our clients by giving them new opportunities and revenue streams outside of live performances."