New department will seek sponsorships, licensing deals and brand services for its roster of artists, which includes Anthrax, Buckcherry, Hoobastank and more.
The company’s new branch will work to increase tour and event sponsorships, create growth for clients via licensing deals and offer brand services to off-roster artists that seek a presence in the retail and online space. TKO’s current client roster includes music artists Anthrax, Sevendust, Buckcherry, Blue ?yster Cult, Bachman & Turner, Burton Cummings, Hank 3, Billy Squier, Hoobastank, Fuel, Drowning Pool, Tom Keifer, Stephen Pearcy and Lita Ford, among others.
"In the ever-growing and ever-changing music industry, we are constantly looking for ways to help our artists grow and prosper," says Andrew Goodfriend, president, TKO. "We are excited to offer clients this opportunity to diversify their business opportunities, and Terri is the perfect person for this position."
Meanwhile, DiPaolo joins the division from Boat
"We are excited to welcome Terri to the TKO family," says Mike Monterulo, chief executive officer, TKO. "She brings with her a wealth of knowledge and experience in licensing, endorsements, sponsorships and social media which will benefit our clients by giving them new opportunities and revenue streams outside of live performances."
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