“These reports and our real-time data portal provide clients with an unrivalled insight into the digital lives of children across France, Germany, Italy and Spain,” says Nick Richardson, chief executive officer, Insights People. “Furthermore, our unique approach to surveying children continually is already providing some significant insights into the impact of Coronavirus and how we are seeing retro gaming devices in-home has increased in the U.K. (+12 percent), France (+59 percent), Italy (+22 percent) and India (+58 percent) over the last few weeks. Families are dusting off old machines that haven’t been used recently, but can be enjoyed across generations and will be introducing children to more old-style games.”
“Our four Digital Download reports we have produced provide a significant insight and are a must-have for anyone in the kid’s industry,” says Jonathan Watson, chief product officer, Kids Insights. “With children across Europe having more ownership to tech and devices, we’re also seeing how this generation are increasingly spending their money online. Across the last 12 months, the number of kids who spend more of their money online (rather than on the high street) has increased in every single territory – on average by 8 percent. This generation are truly like no other. These reports and portal provide an unrivalled insight into their lives to help inform clients strategies across their business.”
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