“We are excited to continue our global expansion,” says Nick Richardson, chief executive officer, Kids Insights. “Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”
The move will launch The Insights People into its eighth market and fourth continent, and Kids Insights will now be surveying more than 2,500 children a week, or 125,000 a year.
“We are delighted to take this important step in Latin America,” says Demian Falestchi, chief executive officer, Kids Corp. “The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access valuable information about the preferences, behaviors and trends of our segment,something that until today was almost impossible to find. It's our mission to empower all actors from the digital ecosystem for children, and information is power.”
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