The marketing intelligence solutions will be expanding to Brazil with the partnership.

License Global

February 12, 2020

1 Min Read
brazil.png

Market researchers Kids Insights will be expanding into Brazil, thanks to a partnership with Kids Corp in the region.

“We are excited to continue our global expansion,” says Nick Richardson, chief executive officer, Kids Insights. “Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”  

The move will launch The Insights People into its eighth market and fourth continent, and Kids Insights will now be surveying more than 2,500 children a week, or 125,000 a year.

“We are delighted to take this important step in Latin America,” says Demian Falestchi, chief executive officer, Kids Corp. “The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access valuable information about the preferences, behaviors and trends of our segment, something that until today was almost impossible to find. It's our mission to empower all actors from the digital ecosystem for children, and information is power.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like