Edutainment Licensing have announced a partnership with Kennedy for the NSPCC’s Buddy.

The NSPCC’s Buddy is a bright green “speech bubble” mascot used to communicate the NSPCC’s “Speak Out. Stay Safe” (SOSS) campaign.

“We are proud to support the NSPCC in our preschool magazines which offer unique, play-based learning opportunities,” says Sophie Rowlands, licensing director, Kennedy Publishing. “Buddy will join a wealth of popular character activities that encourage children’s imagination and creativity.”

The campaign will start on May 26 in Busy Time and will continue in Get Busy on June 24.

“We are excited to be working with the dynamic team at Kennedy for Buddy – we know that they passionate about creating high-quality, engaging content that helps support their young readers' development and are grateful for their support,” says Denise Deane, owner, Edutainment Licensing.