To celebrate 25 years, the Pokémon International Company is working with Universal Music Group for Brands to host the world's biggest "Pokémon" party.
"Pokémon" and UMGB have curated an international playlist of partners from up-and-coming artists to the biggest stars on the planet for a musical celebration. Musician Katy Perry will help create P25 Music, fueled by fan-focused activations, exclusive tracks, partnerships, videos and more.
"' Pokémon' has been a constant in my life from playing the original video games on my Game Boy to trading Pokémon TCG cards at lunch to the adventures of catching Pokémon on the street with 'Pokémon GO,'" says Perry. "I've even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years and to be able to watch it evolve in the ways it's provided that kind of electric joy for the kids in my life and around the world."
"In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting," says Colin Palmer, vice president, marketing, The Pokémon Company International. "Katy is a wonderful ambassador to help us celebrate 25 years of 'Pokémon,' and we can't wait for music fans everywhere to experience the exciting collaborations we have planned."
"We are honored to celebrate the 25th anniversary of 'Pokémon' and the significant cultural impact this beloved franchise continues to have around the world," says LJ Gutierrez, general manager, UMGB. "Working together, we have developed dynamic year-round programming involving artists from across UMG's labels — because what better way to create a global celebration than through the power of music."
Following the launch of the Post Malone exclusive collaborative celebration track and the new announcement of Perry's song, "Electric," more artists are due to be revealed throughout the year.
In the meantime, "Pokémon" is working with brands such as Build-A-Bear, General Mills, Levi's, and McDonald's to curate a complementary celebration of consumer goods for the global "Pokémon" fan base, including new drops from licensees such as Jazwares, Scholastic, Mattel, Funko, PowerA and The Wand Company.