Kathy Ireland, WeFresh Team for Biotechnology

Kathy Ireland is using the partnership to expand health advocacy.
License Global

April 8, 2020

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WeFresh, a technology that inhibits the growth and spread of mold, pathogenic and odor-causing bacteria has partnered with kathy ireland Worldwide. 

As part of the strategic relationship, Kathy Ireland, chair, chief executive officer and chief designer of Kathy Ireland Worldwide, will serve as WeFresh kathy ireland chief brand ambassador, as well as join the company's board of advisors. Ireland's executive team at kathy ireland Worldwide will also provide WeFresh kathy ireland with marketing and global brand awareness.

“We are thrilled to work with Kathy Ireland and her exceptionally talented and super creative executive team to bring this revolutionary technology to manufacturers looking to enhance the quality of their products, as well as give their customers the added comfort of a product which is tough on harmful bacteria,” says Nancy Williams, chief executive officer, WeFresh.  “kathy ireland Worldwide is one of the most powerful brands in the world, with Kathy named one of the most

powerful women in the categories of furniture and fashion, our main target business-to-business customers.  Kathy’s business acumen is renowned throughout the world, and her team’s talent for developing and executing creative and strategic growth plans, is second to none.  This partnership is an incredible opportunity for our brand.” 

WeFresh kathy ireland is exclusively distributed in North America for a product sold worldwide as Micro-Fresh. 

“We are delighted to partner with WeFresh,” says  Ireland. “During this COVID-19 crisis, we're all forced to be more aware of harmful bacteria, even our new normal will require us to be as clean as we can be. Imagine destroying germs at the site of your clothing, furniture, your shoes, the pillows our kids sleep on… even the dog beds our beloved four-legged family members lounge in.  WeFresh kathy ireland is a brand like no other.  Incorporating this revolutionary technology by manufacturers can help keep us and our loved ones safer and healthier, as well bring an ‘added-value’ to a product, especially during such times.”   

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