Los Angeles-based technology company Brainbase, which owns the intellectual property and licensing platform Brainbase Assist, has partnered with Kathy Ireland Worldwide to further the global impact of both businesses.

"With the constant emergence of new technology, our company continually explores new partnerships in this arena that we feel are going to revolutionize their industry and bring solutions to our customers and businesses,” says Kathy Ireland, chair, chief designer and chief executive officer, Kathy Ireland Worldwide. “Brainbase is a company like no other. Its innovative, cutting-edge technology platform is sure to transform the IP licensing industry. As our company continues to grow and enter new categories, we look forward to working with Brainbase CEO Nate Cavanaugh and his ingenious team to be the ultimate platform to streamline and manage our complex business needs.”

Under the partnership, Kathy Ireland will join Brainbase as global chief brand strategist to provide Brainbase with global brand-building and licensing industry expertise.

"Partnering with Kathy and her incredibly talented team is a tremendous opportunity for Brainbase,” says Cavanaugh, chief executive officer, Brainbase. "Kathy Ireland Worldwide is one of the most highly respected brands in the licensing industry, and we are ecstatic to have Kathy’s brand acumen and guidance for years to come as we continue our mission to make the IP industry more open, efficient and accessible.” 

Brainbase’s current client base includes Sanrio, the global lifestyle brand best known for Hello Kitty, along with BuzzFeed, SYBO Games, MDR Brand Management and other globally recognized brands.