World Book offers information on topics from STEM (Science, Technology, Engineering, Math) subjects to historical and current events. World Book delivers its content to customers worldwide through various media, including online, audio, mobile, e-books and print.
“The World Book licensing program will use our trusted and recognized brand to introduce exciting new products that are kid-tested and parent-approved,” says Geoff Broderick, president, World Book. “We look forward to working with JRL Group to establish World Book as a premier licensed brand.”
Initial product categories include toys, games, puzzles, science kits, telescopes, globes, school supplies, publishing, interactive learning aids, educational audio and video products and more.
“World Book is a name that is synonymous with learning and education,” says Andrew Lieb, president, JRL Group. “We are honored to have been selected to represent such an iconic brand.
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