Joester Loria Group Announces New Licensees for WeWearCute

Jay Franco and CultureFly have been announced as new licensees for the TikTok stars.
License Global

August 12, 2020

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WeWearCute continue to grow their portfolio of licensees following the announcement of new agreements with Jay Franco for bedding and home décor and CultureFly for subscription boxes. The agreements were brokered by WeWearCute’s licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.

“Whether gaming, watching or interacting, it’s all happening online,” says Elisha Gordon, vice president licensing, Jay Franco. “Ashley and Emma understand this connection point. They meet their fans where they are with precision whilst consistently giving them the content they crave. Our design team is bringing their product vision to life with trend driven looks that are authentic to their creative lifestyle brand."

WeWearCute is TikTok’s leading product content creators. Led by infleuncers Emma and Ashley the brand has more than 8.8 million followers and more than 300 million monthly views on TikTok.

As part of the new deals, Emma and Ashley are working closely with

Jay Franco and Culture Fly to design collections of bedding, home décor and a range of products for their subscription boxes scheduled to ship in spring 2021. WeWearCute will also showcase their growing collections of fashion, beauty, home and more to TikTok followers and on YouTube and Instagram posts with links to retail partners.

“We’re excited to partner with Ashley and Emma for CultureFly subscription boxes because it allows them to connect to their fans in such a unique way,” says Milin Shah, senior vice president, CultureFly. “With WeWearCute’s fun style and approach, they are able to resonate with their fans through their videos. We can’t wait to bring WeWearCute into the homes of fans to share their fun style.”

The deal follows WeWearCute’s recent partnerships with

Spin Master

for activities, arts & crafts and stationery,

Mad Engine

for apparel and accessories and

Taste Beauty

for health and beauty products.

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