“Whether gaming, watching or interacting, it’s all happening online,” says Elisha Gordon, vice president licensing, Jay Franco. “Ashley and Emma understand this connection point. They meet their fans where they are with precision whilst consistently giving them the content they crave. Our design team is bringing their product vision to life with trend driven looks that are authentic to their creative lifestyle brand."
WeWearCute is TikTok’s leading product content creators. Led by infleuncers Emma and Ashley the brand has more than 8.8 million followers and more than 300 million monthly views on TikTok.
As part of the new deals, Emma and Ashley are working closely with
“We’re excited to partner with Ashley and Emma for CultureFly subscription boxes because it allows them to connect to their fans in such a unique way,” says Milin Shah, senior vice president, CultureFly. “With WeWearCute’s fun style and approach, they are able to resonate with their fans through their videos. We can’t wait to bring WeWearCute into the homes of fans to share their fun style.”
The deal follows WeWearCute’s recent partnerships with
for activities, arts & crafts and stationery,
for apparel and accessories and
for health and beauty products.
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