Meat snack brand looks to expand into other food categories.

The Joester Loria Group has been appointed by Jack Link Protein Snacks as the exclusive licensing agent in North America for the its flagship brand, Jack Link’s.

The appointment comes as Jack Link’s looks to further engage consumers and expand its footprint.

“The Jack Link’s brand is about more than awesome tasting jerky. It’s a brand with personality, passion and fans that live to feed their wild side,” says Jeff LeFever, vice president, marketing, Jack Link’s. “With JLG’s experience in licensing food brands and the built-in equity of the Jack Link’s brand, we are excited to introduce unique product extensions to our fans and customers.”

JLG will implement a strategic merchandising and licensing program that is aligned with the essence of Jack Link’s. The new program will include merchandise designed to appeal to brand enthusiasts, as well as branded food extensions that include the flavor profiles found in Jack Link’s meat snacks.

“We are so excited to partner with Jack Link’s,” says Joanne Loria, executive vice president and chief operating officer, JLG. “The brand’s robust flavor profiles, rich heritage and humorous edge, provide significant potential to extend the brand to lifestyle products and innovative food extensions.”