As part of the acquisition, Carol White, current president of Artworks! Licensing, will join JBL as vice president of art licensing, bringing 10 new artists to JBL’s portfolio of clients. White is a seasoned licensing veteran with more than 25 years working in licensing, with particular expertise in gift, stationery and home décor.

“We are thrilled to have Carol and her roster of clients join the JBL family,” says Julie Newman, chief executive officer and founder, Jewel Branding & Licensing. “The merger has enabled us to further diversify our portfolio of designers and design-based brands so that we continue to be a key resource for new and existing manufacturing and retail partners.”

JBL also recently established a creative services division, which provides services and assets to manufacturers and retailers. The division is led by Meredith Counts.

“In a short time, our creative services division has grown rapidly thanks to Meredith’s strategic direction,” says Ilana Wilensky, president, Jewel Branding & Licensing. “JBL has already been engaged for several creative services projects with nationally recognized brands and manufacturers, and we’re excited to offer these services to manufacturers and retailers who can benefit from our insights and expertise.”