Pocket.watch has granted Jerry Leigh of California apparel rights to Love, Diana to complement their array of dress-up available now at Walmart. The partnership with Pocket.watch was brokered by Mix Licensing Group, who focus on building meaningful licensing partnerships across different categories for a range of best-in-class licensees.
“We are already seeing the success of the Love, Diana dress-up sets at Walmart and other retailers internationally,” says Michael Eichberg, vice president, sales and business development, Jerry Leigh. “We are thrilled to build upon that momentum with a full apparel collection that captures the imagination and creativity of the Love, Diana world.”
Jerry Leigh will be developing a full girls’ collection including fashion tops, sweatshirts, outerwear, leggings, joggers, skirts, dresses, rompers and more. From princess to mermaid to popstar to chef, the current Love, Diana dress-up line embraces the imagination and celebrates all things girly with “The Princess of Play.”
The Kids Diana Show has skyrocketed to the third largest YouTube channel in the world, and Pocket.watch plans to expand the Love, Diana kingdom much like they did with Ryan’s World.
“We are thrilled to expand our partnership with Jerry Leigh from role play to all apparel,” says Stone Newman, chief revenue officer, Pocket.watch. “They immediately got the Love, Diana brand bringing an amazing fashion sensibility and high-quality product for their inaugural collection of dress up which will debut this Fall. When it came time to expand into apparel, Jerry Leigh was a clear choice for us. We look forward to amazing fashions that will be featured on Diana’s YouTube channels that every little girl will want to wear just like their best friend Diana."