JELC to Rep BLE License This! Finalist

Brand Licensing Europe License This! competition finalist I Like Birds has tapped JELC to serve as its exclusive worldwide licensing agent.

April 6, 2018

Licensing agency is on board to help grow the U.K.-based art brand.

JELC will now aim to expand the art brand into a host of new categories, both in the U.K. and internationally.

“Thanks to License This! and Jane Evans we have the chance to bring something we love doing to a wider audience than we dreamed possible,” says Stuart Cox, co-founder, I Like Birds. “We’re amazed and delighted to have gained the support and guidance of a respected name like JELC.”

I Like Birds is an established member of the Greeting Card Association and The Giftware Association and already has a range of greeting cards through Paperchase and independent retailers.

Jane Evans, founder and managing director, global licensing group, JELC, was on the License This! judging panel.

“Start and Alison have already made vast strides with very modest resources,” says Evans. “We believe I Like Birds has the originality, quality and commercial potential make

it to a whole new level and we very much want to be part of that process.”