Bradley W. Snyder Enterprises and Infinity Lifestyle Brands recently partnered to launch Infinity FS Brands, which will serve as a consumer brand acquisition and management company.

The New York City-based company will identify and acquire investment opportunities in consumer product brands, retail labels and companies seeking growth or repositioning. Infinity FS Brands will be led by two managing partners; Ike S. Franco, co-chairman and principal of the Infinity Group, and Bradley W. Snyder, formerly of Gordon Brothers Group.

"Infinity FS Brands will seek to acquire majority or foothold equity interest in brands or intellectual property assets, leading such acquisitions independently or with joint-venture partners," says Snyder. "A key component of Infinity FS Brands' strategy will be to pair every acquisition with an ideally suited, high-performing brand management team."

Infinity Lifestyle Brands has participated in brand ventures, which include Polaroid, The Sharper Image, Starter Athletic, Bugle Boy, XOXO and Pillowtex.