Industry Vets Launch bRAND-WARD
Former U.K. Nickelodeon consumer products executive Trudi Hayward and ITV alum Jean-Phillippe Randisi have teamed up to create the bRAND-WARD agency.
The new company’s goal will be to help intellectual property owners and creators in the kids’ entertainment business grow outside of their core business as well as monetize their IP globally.
“With my content and media expertise and Trudi’s consumer products and local market knowledge of the retail nuances, we hope that partners will find our services hugely beneficial when creating and rolling out new IP,” says Randisi, co-founder, bRAND-WARD.
bRAND-WARD is currently working with the kids’ division of the Chinese company, Hengxin Shambala and France-based Cyber Group Studios.