's group publisher Steven Ekstract and Licensing Expo's vice president Jessica Blue will host a Licensing 101 webinar for the housewares community, Wednesday.
The event will be hosted by the International Housewares Association, organizer of the International Home and Housewares trade show in March. James Slifer, senior vice president of business development as licensing agency The Joester Loria Group, will also take part, alongside Ekstract and Blue.
"Licensing 101: How to Boost Sales Through Licensing Partnerships" will take place at 2 p.m. EST.
Ekstract, Blue and Slifer will discuss how licensing provides opportunities for new business growth and how to make sure you are working with the right collaborator.
The event is free, but space is limited.Click here to register now.
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