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House of Turnowksy Inks Two New Deals in China

Two new licensing deals with Abby’s Choice and Family Mart have been announced in the region.

House of Turnowsky has announced that it has signed two new licensing agreements in China.

Deals were brokered by This is Iris in the U.K. and Zespa Media in China.

As part of the deals, House of Turnowsky’s existing licensee, Art Ally, is partnering with Chinese retail chain, Family Mart, for a bespoke new product range to be sold throughout Mainland China. Turnowsky designs will be used to decorate a wide variety of products across multiple categories, including ceramics, fashion accessories, glasses and travel cups.

The second licensing agreement is with Abby’s Choice. The specialist makeup brand has selected Turnowsky designs to adorn a new makeup collection to be sold across China.

“We are delighted to play a part of the new spring revival in China, with beautiful House of Turnowsky designs being used across these fresh new product collections for Family Mart and Abby’s Choice,” says Kobi Tadmor, chief executive, House of Turnowsky. “Everyone is very excited to see what the finished products will look like.”

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