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Hornby Hobbies Licenses Scalextric

The Scalextric brand is expanding its global licensing program.

Hornby Hobbies is taking a step forward in launching their dynamic Scalextric brand into a global licensing program. Hornby have announced the appointment of licensing consultant Michele Pearce to represent Hornby in the start of an in-house licensing initiative. Michele has the right knowledge and appreciation of the brand through her work as a licensing specialist in the toy category and combined with her years of experience working in licensing in the video game industry, she can bring a new focus to the Scalextric brand, which Hornby are looking forward to expanding.

“I have been talking to Hornby for some time about the licensing opportunities for Scalextric and how much I would enjoy developing a strategy for them, and I couldn’t have been more delighted when they contacted me at the start of this year with the wave of a checkered flag to start the program,” says Pearce.

The program will focus on both the retro archive and the new Scalextric branding with the aim to find the partners who can realize the brand in product that will add to the whole family’s enjoyment of the slot car racing experience.

“Scalextric is loved by many and there are some exciting opportunities for us to work with licensing partners,” says Lyndon Davies, chief executive officer, Hornby. “Michele brings a wealth of experience to the team, and we are excited by some of the early conversations.”

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