WildBrain CPLG has been tapped by Haven Global to represent sibling YouTubers Vlad and Niki in EMEA and Russia.
Vlad and Niki star in one of world’s biggest YouTube kidfluencer channels, garnering four billion monthly views. Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12 languages and have amassed 90 million subscribers worldwide.
“In just a couple of years, Vlad and Niki have established a remarkable international fanbase on YouTube with staggering global reach,” says Maarten Weck, executive vice president and managing director, WildBrain CPLG. “We’re already seeing a huge amount of interest in this brand so will be moving quickly as we create a licensing program which captures the fun and family spirit of Vlad and Niki’s much-loved videos for fans across EMEA and Russia.”
Vlad and Niki’s videos center on the seven and five-year-old brothers’ daily adventures which are brought to life with special effects and animation, superhero narratives, toy testing and songs. WildBrain CPLG will work with Haven to build an extensive consumer products program in EMEA and Russia for the kidfluencer duo, covering all merchandise categories and promotions.
“Fans worldwide have a remarkable opportunity to watch the boys’ content in their native languages – English, German, French, Spanish, Portuguese, Russian, Arabic and more,” says Tom Punch, managing director, Haven Global. “With an uplift of 40 percent in views in the last month alone, it is an extremely exciting time for the brand. We are thrilled to be joining forces with WildBrain CPLG to grow the retail and licensing footprint in the region.”