Hasbro Ups New Division Heads

Hasbro has promoted Samantha Lomow to president of Hasbro Entertainment Brands and Jonathan Berkowitz to president of Hasbro Brands.

License Global

September 7, 2018

“Samantha and Jonathan are exceptional leaders, passionate about innovation and dedication to our mission to create the world’s best play experiences,” says John Frascotti, president and chief operating officer, Hasbro. “We are confident that in their new roles, they will help us accelerate the momentum behind our business and brands.”

In her new role, Lomow will oversee all of Hasbro’s current, vault and new entertainment-driven brands, which she will work to extend beyond the toy space. In addition, she will continue her work with Allspark on emerging entertainment brands and spearhead a strategic partner portfolio, including relationships with The Walt Disney Company, Universal, among others.

Lomow has been with Hasbro for 18 years and has been instrumental in the development of several of its properties including Transformers and My Little Pony.

In his new role, Berkowitz will oversee the Hasbro Gaming portfolio, which includes Monopoly, Nerf, Play-Doh, Baby Alive and more initiatives

spearheaded by the company's Quick Strike team. He will also manage all new and vault brands not driven by entertainment.

Berkowitz, who has been with the company for 15 years, has been at the helm of several brands and company initiatives.